P6 - Fully edited promo and screenshots

 

                                   

This is my finished Powerbeats Pro advertisement, I have created this using Adobe Premiere Pro. I will talk about the different techniques and tools I have used to produce this advertisement.

I have used the speed/duration tool, you find this by right clicking a clip in the options. I have used this to help the pace of the advert fit with the music and to make sure my advert isn't too slow or boring.

This is the razor tool. I have used this to cut the clips down, remove parts of the footage I don't want to keep. To use this I will click the start of where I want to cut and the end, this will mean I can delete this section of the video or audio, I can use the razor tool for audio too.

        This is the selection tool. I have used this tool so I could move my videos and audio around.

In this scene, I want to show that the character is agitated and having a bad day. I have placed the extreme zoom in tapping feet tapping video above the extreme zoom in of finger tapping video. Normally you would only be able to view the feet tapping video because it is placed above in the timeline. However, on effect controls for the feet tapping video, I have lowered the opacity to 42% so you can see both videos at the same time.

Here I have used a tool called auto reframe. this has allowed me to zoom into the video and adjust what area of the video we can see as it plays.

This is the dip to black effect under the video transitions, dissolve section. This transition distinguishes the end of the videos from the graphic. 

Here is an example of how I have used the selection tool to move my audio and video around. I have changed the audio levels by dragging the audio line.

            Here you can see the finished end graphic I have created using Adobe Photoshop.

To make this, I place embedded a photo I have taken of my Powerbeats Pro product. This places the photo into Photoshop and I have used the resize box to resize my photo. I need to show the earphones off when talking about them.

Here I have used the eyedropper tool to get the exact shade of pink of the Powerbeats Pro earphones. I want to use the same exact same colours as the shade of colours you can buy the earphones in. Therefore, I have used the colours pink, navy blue, light blue, red and yellow in the design.

                     I used the fill tool to fill in the background of the Photoshop document pink. In this advert we have pink Powerbeats Pro earphones and I wanted to colour the background the same as the earphones.

       Here I have used the rectangle tool to create a shape in the background and i used the fill tool to make          this red. 

This is the pen tool, i have used this to create triangle shapes to make the background look more interesting, triangles are seem as dynamic as well, the Powerbeats Pro earphones are for more active people, the ear hooks are designed to make sure the earphones don't fall out.

Finally I place embedded the store logos onto the graphic. I used the text tool to write my text and the logos are creative commons: free for commercial use, I have created an asset log for these. For the text I have given information about the earphones, their price and where the audience can buy them. This is the final call to action for the advertisement.